Nahid Akbar

IKIGAI And Hedgehog Concept

生き甲斐 (IKIGAI)

Ikigai

Ikigai is a Japanese concept that means "a reason for being." I suppose you could loosely read it as a "way of life" as well. It tries to answer the age old questions of:

To that effect, it tries to harmonise 4 different aspect of your life:

Finding your Ikigai involves self-reflection and exploration of these elements to discover a fulfilling and meaningful life path.

When you only have two of these

When you only have two of these

Ikigai = Passion + Mission + Vocation + Profession

You get ikigai when all four of those intersect. In the context of your career, identifying your Ikigai can help you align your work with your values and passions, leading to greater job satisfaction and overall happiness.

For example, many many years ago, I invested a lot of time into a japanese martial art called Kendo. Perhaps the same can be said about my childhood obsession with video games. I loved it and I was getting good at it. But the world didn't need more Kendo practitioners and video gamers. Well, maybe there is a limited need out there that is occupied by top martial artists and professional gamers. I certainly didn't fit that bill. And it's not something I could make a living from either. So naturally, they took a back seat as my career took off.

In another example, I loved building software. I got hooked onto it at an early age and never stopped doing it. I became good at it and the world needed more software. It was also something there was a lot of demand for in the job market. So it fit my ikigai perfectly to continue pursuing it.

Take some time to think about each of these elements in relation to your own life and career:

By exploring these questions, you can begin to uncover your own Ikigai and create a more fulfilling career path.


Hedgehog Concept

Hedgehog Concept

This is not too different from what is referred to as the "Hedgehog Concept" in business.

A mentor of mine recommended the book Good to Great by Jim Collins, which introduces this concept.

This is based on the idea that organizations should focus on something they are passionate about, their competitive advantage and opportunities with economic potential. When there is an intersect of all three, you get the Hedgehog Concept.

It says organisations but I think it applies equally to individuals as well.

I have great issue with the unscientific nature of their research methodology but I appreciate the framework it provides for thinking about these concepts.

Written August 2025
© Nahid Akbar